Tissot - NBA 2025
Project by weareseventeen
Our latest collaboration with Tissot involved directing and producing the full campaign for their new NBA Supersport Watch, featuring one of the brand's key ambassadors and Basketball Hall of Famer, Tony Parker.
Our concept revolved around the 24-second rule in Basketball - a fundamental catalyst for tension, excitement and drama. To bring this to life, we crafted a multidisciplinary film that weaves a mixture of 2D and 3D animation, NBA archive footage, and live-action footage to capture the anticipation, the despair and of course the elation of the game.
The film honours Tony’s greatest moments, celebrates icons Sabrina Ionescu and Damien Lillard, and unveils the new Supersport Watch along with the Tissot x NBA shot clock design.
The film honours Tony’s greatest moments, celebrates icons Sabrina Ionescu and Damien Lillard, and unveils the new Supersport Watch along with the Tissot x NBA shot clock design.
The Making of
Using the relentless and rhythmic expression of the unique drama created by the 24-second shot clock, we animated the NBA Supersport watch to emulate the highs and lows of the game. The watch’s motion behaviours embody the dynamic force of the icons that play this mesmerising and palpitating game.
Using the relentless and rhythmic expression of the unique drama created by the 24-second shot clock, we animated the NBA Supersport watch to emulate the highs and lows of the game. The watch’s motion behaviours embody the dynamic force of the icons that play this mesmerising and palpitating game.
Behind the Scenes
All 2D and 3D animation, as well as post-production, were handled by our stellar team in London. This project gave us the opportunity to venture to a studio in Paris to capture not only all the photography for the campaign’s key visuals, but also to direct Tony Parker’s live-action performance and voice-over narration, which underpins the entire film.
Credits
Client: Tissot
WA17
WA17
Director & Creative Director: Gary Roberts
Exec Producer: Jade Annaw
Producer: Ella Cummings
Art Direction & Animation: Gabor Ekes
Art Direction & Animation: Serhat Goktas
Graphic Design, 2D Animation & Edit: David Davies
Art Direction Support & Ideation: Aung Thant Kyaw
Animation Support: Joe Coleman
Animation: Chris Cousins
3D Modeller: Alex Whyles
2D Designer: Harry Vincent
Motion Editor: Run Wu
2D Animation: Jens Bombey
Retoucher: Jeremy Martin
Retouching: LEFT Productions
FARAWAY / STUDIO ROUCHON PARIS
Producer: Jade Fouet
Production Assistant: Alice Audoin
Booking Sales Representative: Margaux Dobé
TALENT
Tony Parker
Tony Parker
CREW
Photographer: Cyril Masson
Photographer's Assistant: Jérémy Josselin
Photographer's Assistant: Bryan Monaco
Camera Operator: Jonathan Grimault
1st AD: Eric Pouponot
Key Gaffer: Cedric Zakrzewski
Best Boy Gaffer: Adrien Blondel
Sound Engineer: Simon Minne
Make up Artist / Hair Stylist: Gaêlle Bonnot
Fashion Editor: Joy Sinanian
Runner: Kevin Pillay
BTS: Dann Emmons
Sound Design: BXFTYS